What is a primary function of a Joint Information Center (JIC)?

The primary function of a Joint Information Center (JIC) is to coordinate public messaging during an emergency response. The JIC serves as a central point for the dissemination of information to the public, ensuring that messages are consistent, accurate, and timely. This coordination is crucial in maintaining clear communication between government agencies, first responders, and the community, helping to prevent misinformation and confusion during a crisis. By centralizing the information flow, the JIC can effectively manage the public's need for information and support a unified communication strategy across all involved organizations.